Live Music

We believe music is a cornerstone in how we as human beings communicate. Music is a universal language that allows us to connect in a truly universal way that trancends cultural, language, racial and socioeconomic differences. 

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Music is often thought of as a twin sister to language. Whereas words tend to convey ideas and knowledge, music transmits emotions.

According to this view, performers broadcast their messages – the music – to their audience. Listeners decode the messages on the basis of their own listening habits, and that’s how they interpret the emotions the performers hope to communicate.

But if all music did was communicate emotions, watching an online concert should’ve been no different than going to a live show. After all, in both cases, listeners heard the same melodies, the same harmonies and the same rhythms.

So what couldn’t be experienced through a computer screen?

The short answer is that music does far more than communicate. When witnessed in person, with other people, it can create powerful physical and emotional bonds.